Hi, I'm Farrah Albertie!

Sr. User Experience & Interface Designer

For over 20 years, I have specialized in making the complex simple. By empathetically incorporating both user needs and business goals, I strategically solve complex design problems.

Areas of Focus

User Experience Design

  • Sketching
  • Wireframing
  • Research Synthesis
  • User Flows
  • Journey Maps
  • Personas

User Interface Design

  • High Fidelity Prototypes
  • Design Systems
  • User Interface Design
  • Responsive Web Design
  • Web App Design
  • Mobile App Design

Front-End Development

  • HTML
  • Bootstrap 4
  • Javascript
  • JQuery
  • WordPress

Selected Case Studies

Responsive Website Redesign for a SaaS company


The company wanted to re-design the landing and supporting web pages to increase conversions from free sign-ups and decrease the loss of customers to its competitors.

My Role: Personas, Wireframing, Prototyping, User Interface Design and Front-End Development.

Mobile App Design

Find Food Now

This is a solo project created as a design challenge, as a part of the interview process for a fintech company.

My Role: UI Design: Personas, Synthesizing Research, User Interface Design, Hi-Fidelity Protoypes

E-commerce Website & Mobile App Design for a Furniture Store

Mayfield Furniture

The company needed a website and mobile app design to allow customers to order online and have furniture shipped to their home or business.

My Role: UI Design: Wireframing, User Interface Design, Hi-Fidelity Protoypes

More About Me

I am a User Experience and Visual Designer with over 20 years of experience in user interface design and front-end web development. I excel in sketching, wire-framing, user flows, journey maps, design systems and prototyping.

I love crafting easy to use experiences.

I specialize in making the complex simple. By empathetically incorporating both user needs and business goals,  I strategically solve complex design problems.

In my next role, I would like to work remotely on a small, collaborative, in-house team. I would like a position that allows me to use my visual design skills to maximize the usability and overall user experience of large websites and mobile apps.

Fun Facts:

  • I love all things Marvel Comics!
  • Myers Briggs Personality Type: INFP - Idealist Healer

Interested in Working Together?

I am currently seeking full-time permanent REMOTE positions. However, I am very willing to relocate to the DC Metro area, Austin, Texas or internationally for the right opportunity! I am not interested in part-time, freelance, contract, or temporary positions.