Hi, I'm Farrah Albertie!

Senior User Interface Designer

For over 20 years, I have specialized in making the complex simple. By empathetically incorporating both user needs and business goals, I strategically solve complex design problems.

Selected Work

Case Study

Redesigning SaaS Website to Increase Conversions & Decease User Loss

ChurchTrac Software

The company wanted to re-design the landing and supporting web pages to increase conversions from free sign-ups and decrease the loss of customers to its competitors.

My Role: Personas, Wireframing, Prototyping, User Interface Design and Front-End Development.

User Interface Design, User Experience Design, Front-End Development, Web

Case Study

Utilizing A/B Testing to Redesign the CareConnect Sign Up Screen

CareConnect

Remote team design challenge utilizing split testing to redesign the existing sign up screen.

My Role: Synthesizing Research, Synthesizing Research, Usability Testing User Interface Design, Hi-Fidelity Protoypes.

User Interface Design, User Experience Design, Web

Coming Soon

Case Study

Designing Solutions to Decrease Food Insecurity - Mobile App Design

Find Food Now

Solo design challenge to use technology to design a solution to increase access to food resources.

My Role: UI Design: Personas, Synthesizing Research, User Interface Design, Hi-Fidelity Protoypes.

Interaction Design, User Interface Design, User Experience Design, Mobile

Case Study

Expanding Brick & Mortar to Online - Ecommerce Store & App Design

Mayfield Furniture

The company needed a website and mobile app design to allow customers to order online and have furniture shipped to their home or business.

My Role: Personas, Wireframing, Prototyping, User Interface Design and Front-End Development.

Interaction Design, User Interface Design, User Experience Design, Web, Mobile

Interested in Working Together?